Public Relations Beheira Water and Drainage CompanyPublic Relations Welcome Program Objective of the program: Increase public awareness. rationing water use. Extend trust bridges between the company and the public. Know Your Company Objective of the program: Confirm the affiliation of employees of the company. The role of the company in the production and distribution of water. Sports Activities The lake water club was established in 1993 for sports, social, cultural and recreational activities.